Pulling it all together.

Using your knowledge and putting it effectively into practice for effective patient outcomes.

C.E.R.E.A.L.

We all know that cereal is a healthy food, but it is also a healthy way to engage with your patients, because it helps you:

Build relationships by treating your patient as a real person not just a “transaction”
Get the information you need to make recommendations and referrals
Use the health knowledge you have for the benefit of your patient

Timely Greeting.
Engage in a conversation with the aim of develop a long-term, professional relationship.
Is it for them?
Are they taking any other medication?
What are their symptoms?
Do they have any other health conditions?
Ask enough to ensure you can recommend solutions for the whole problem.
Lifestyle advice and non-medicine options.
The most suitable products.
Referral to the most appropriate staff.
Referral to pharmacist or doctor via pharmacist.
Provide them with the relevant health information brochure to reinforce your verbal advice.
Give relevant, specific information.
Provide helpful tips.
At the pharmacy shelf - “These products can go on your Loyalty Card”
At the register - “Do you have our Loyalty Card, the benefits for you are…”
Close sale and direct customer to till.
Suggest they return to let you know what happened or how they went - “if you have any questions or need more information please ask.”

Part 1: C.E.R.E.A.L. Protocol